AEO guides and research
Every guide and study in one place.
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What is AEO? Answer engine optimization explained
Answer engine optimization (AEO) is how brands get named in AI answers. Learn how it works, how it differs from SEO, and what to measure first.
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AEO vs SEO: what changes and what stays the same
AEO vs SEO explained: where they overlap, what AEO adds, what Google says about AI features, and how to measure both without doubling your workload.
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How to track your brand in ChatGPT, Gemini and Google AI
How to track your brand in AI answers step by step: write buyer prompts, check every engine daily, set a baseline and read the numbers and sources.
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AI visibility metrics: mentions, position and share of voice
The AI visibility metrics that matter: visibility, share of voice, position, sentiment and citations. How to calculate each one and which to trust.
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Why AI answers change with wording, and how to test it
Why AI answers change with small wording differences, how to test your brand's wording sensitivity by hand, and how Super prompts automate the test.
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AEO for agencies: how to sell and deliver AI visibility
AEO for agencies: how to turn AI visibility into a service, from the pitch and baseline to monitoring, white-label reports and the fixes that follow.
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What to put in a client AI visibility report
What to put in a client AI visibility report: the sections that matter, how to show counts, explain variation honestly and turn results into next steps.
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AI search glossary: AEO, share of voice and more
A plain-English AI search glossary: AEO, GEO, AI Overviews, AI Mode, share of voice, citation gaps, robots.txt, llms.txt and more, each defined briefly.
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AI citation gaps: the sources that name your rivals, not you
An AI citation gap is a source that cites your competitors but never you. Learn how to find citation gaps, why they matter and how to close them.
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Can AI crawlers read your site? A robots.txt check
Check whether AI crawlers can read your site. Learn which robots.txt user agents control ChatGPT, Google and Claude, and how to avoid blocking them by mistake.
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Google AI Overviews vs AI Mode: what brands should know
Google AI Overviews vs AI Mode: how they differ, what they share, what Google says about eligibility, and why brands should track each one separately.
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How to choose the prompts to track for AI visibility
How to choose prompts to track for AI visibility: where to find buyer questions, how to group them, avoid overlap and cover the sub-questions AI engines ask.